How Canadian Is Your Marketing Technology Stack?

Buyers today are looking for content that is mobile optimized, well-organized, and easily discoverable in an engaging format that doesn’t lead to a dead end but rather recommends the next...

This blog post was originally published on the LinkedIn Marketing Solutions Blog. I’d like to start with a very simple challenge: As content marketers, let’s be entertainers. Whether you’re...

From one content marketer to another: The “classic” content funnel isn’t always your friend, but your sales team is. I have talked to so many marketers who LIVE by the marketing funnel stages -...

We’re excited to announce that our annual conference, The Uberflip Experience is back for its second year! Once again, marketers can get up close and personal with some of the brightest minds in...

Last month, the Content Marketing Institute hosted ContentTECH, a one day virtual event for marketers featuring webinars, keynotes, and live chats with industry experts. I hosted a live chat*...

B2B marketers engaged in pipeline marketing focus not just on the top, but the entire sales funnel, all the way down to purchase and creating customer-advocates. No matter what the newest...

We’re happy to announce that Uberflip is a winner of this year’s Demand Gen Report Killer Content Award for Bundled Content (known affectionately as a Finny). We also want to congratulate our...

Account-Based Marketing (ABM) and Account-Based Selling (ABS) are powerful strategies to target potential customers. My current role at Uberflip is to work with our enterprise customer base and...

Throughout my marcom career, I’ve had the privilege of taking on roles in organizations of various sizes—from large enterprises to marketing and PR agencies to start-up tech companies. When it...

Event season is upon us once again and here at Uberflip, we're getting into it full of excitement and with our game faces on! We’re ready to explore new swag (word on the street is that socks...

Despite its name, the buyer journey is not just about buyers. Once they move from awareness to consideration to decision, buyers become customers. This is the point of the journey. The...

Building relevant, educational, and effective digital content is critical for modern buying processes — especially for complex offerings.  Composing the right content and generating online...

Nothing is more annoying than working at a desk that’s lopsided. From afar, the table looks fine. It’s only when you sit down and rest your cup that you notice there’s a problem.  Having wobbly...

Uberflip, a content marketing software provider, is proud to announce that it has been named best content marketing platform on G2 Crowd’s list of best software for marketing teams in...

Our business is based on repeat customers and word of mouth. There’s a lot of value in building up our brand name and what it stands for. We view the money that we spend on customer service as...

Earlier this month, Uberflip co-founder and COO, Randy Frisch posed a challenge for content marketers: he urged them to create more entertaining content in 2017 and share their best-performing...

Uberflip is happy to announce that Startupong, the ultimate ping pong tournament for startups in Toronto, will be returning for its third year to bring together Toronto’s thriving tech startups...

Momentum can be an uncommonly powerful force. Rarely will the opportunity to influence it in the business world be greater than what happens after a motivating event that your company has...